Tel: 07769886922 info@rex-capital.co.uk
Our commercial and operational value add is the where our investee companies will see the greatest benefit
Our Value Proposition
We offer investment capital to consumer branded SME’s looking to grow in the E-commerce and digital marketplaces. Our approach is different to private equity (‘PE’) who bring financial capital to their investments and often little commercial or operational value add. We however can bring the unique benefits of one of the UK’s largest E-commerce services group.
Investment from Rex Capital versus PE
| Category | REX | PE |
|---|---|---|
| Funding shareholder exits | ✔ | ✔ |
| Backers of management | ✔ | ✔ |
| Governance and Board professionalisation | ✔ | ✔ |
| Support for value enhancing M&A | ✔ | ✔ |
| Flexible on exit timing | ✔ | ? |
| Brand marketing support | ✔ | ✘ |
| Establishment of trading and entry to new digital markets | ✔ | ✘ |
| Product sourcing support from our Asian partners | ✔ | ✘ |
| Access to well invested warehousing and fulfilment resources | ✔ | ✘ |
| Technology to reduce waste and enhance ESG | ✔ | ✘ |
Brand Marketing
Our creative team will optimise the presentation of your products online to ensure you attract, convert and build a loyal customer base.
Your products will be better presented, using the latest imagery, video, graphic design and storefronts to both attract consumers and maximise conversion. Each digital platform is unique and we can tailor make your proposition to ensure your brand is consistently represented and you build a loyal and long term customer base.
Our team constantly monitors trends in E Commerce and consumer behavior, flexing our marketing approach to ensure you stay ahead of the competition.
Growth in existing and entry to new markets
If you are already selling online or your products are being sold online by third parties the chances are it is being done inefficiently and your brand may be being damaged. We can support you in controlling your existing E-commerce channel activity to protect your brand and drive revenue growth.
The Rex Brown team can open your business to new digital marketplaces in an efficient and cost effective way to maximise your market presence and selling opportunities. These could be within your existing market segment, for example niche specialist E Commerce sites or more generalist marketplaces. Additionally we can open up ‘drop ship’ opportunities whereby your products are listed on retailers sites and are then shipped directly to the consumer by us.
Data Analytics
We have developed sophisticated in house propriatery software to ensure our brand partners receive real time sales data and trends so they can optimise their product and marketing strategies to drive incremental revenue.
ESG
ESG is at the heart of everything we do. We have invested in technology and automation to ensure our products are dispatched with with recyclable packaging where possible.
Our investment in robotics delivers an estimated 30% saving in packaging by fitting the packaging to the product rather than the other way around.
Product Sourcing
Through our sister companies we may be able to find better offshore manufacturing partners to improve your product quality, cost and expand your existing range.
Through our investment in technology and work with global partners such as WPP we use real time data to inform decision making and increase the agility of your brands and market strategies
Warehousing & Fulfillment
Our 250k sq ft warehouse and fulfilment facility is located in Rugby in the centre of the UK. We have invested in robotic technology and automation to ensure your customers receive the best in class delivery experience.
Our model is flexible, if you have your own facilities we can provide the ‘front end’ support, integrating with your WMS or even be a useful provider or warehouse space at peak times of the year.
