Tel: 07769886922 info@rex-capital.co.uk
A new source of capital to ‘accelerate’ your online growth
Rex capital is an exciting new offering from the Rex Brown Group, allowing growing SME’s to access capital and importantly commercial and operational support to rapidly grow their business online and take control of their brands.
A heritage in retail and E-commerce
Starting life as a London based wholesaler the Rex Brown Group has re-positioned itself as an end to end service for global and challenger brands as the consumer has embraced internet shopping in all its forms. Brands have had to re-evaluate their ‘go to market’ strategy to address this new way of shopping and the challenges it presents from merchandising and marketing to complex logistics and fulfilment requirements. Rex Brown offers these brands a complete solution as the seller on record or a tailored offering to meet the brand partners requirements. Additionally through its Aquarius and Orion subsidiaries it can support brands with product design and sourcing from Asia.
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The agile extension into
E-commerce for
our customers
Rex Brown inserts itself between the brand owner and e-commerce channels, undertaking the activities of a digital retailer on behalf of its clients. The benefits of this approach are;
- the specialist knowledge of how marketplaces such as Amazon and E-Bay work mean that Rex can drive higher revenues and margins;
- Rex can access and set up E-stores on platforms the brands may not be accessing;
- Rex can help owners get control of how their brand is positioned and priced to drive traffic and optimise revenue
- Rex can support the brand with a drop ship offering direct to the consumer
- Rex can provide access to cutting edge warehousing and fulfilment technology.
The success of the business has been such that it can boast an impressive list of clients from multiple consumer markets, for example L’Oreal in health and beauty to Unilever and P&G in FMCG to Mattel in toys and Coca Cola in food and beverage.
Leveraging this expertise into the SME market
The growth of the Rex Brown business and growing impressive list of large blue chip clients led the management team at Rex Brown to consider whether this model could be applied to the SME market. Having numerous inbound approaches and referrals from marketplace partners such as E-Bay and seeing many SME brands struggling to adapt to the demands or E-commerce retail they have launched a private equity style investment business taking majority stakes in consumer businesses. Unlike private equity however the investee companies would benefit from the unique benefits and ‘value add’ enjoyed by the large global brands from being part of the Rex Brown family whilst continuing to be independently managed and run. The Rex Capital business was born…
BUSINESS HISTORY AND EVOLUTION